Breaking Through the Noise

Name: Breaking Through the Noise: Presidential Leadership, Public Opinion, and the News Media
Brand: Stanford University Press
SKU: 9780804777056
Price: 4526.00 INR
Availability: InStock

Presidential Leadership, Public Opinion, and the News Media

by Matthew Eshbaugh-Soha, Jeffrey S. Peake

Stanford University Press

₹4,526

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From the publisher

Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience.

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