Reframing Health Behavior Change With Behavioral Economics

Name: Reframing Health Behavior Change With Behavioral Economics
Brand: Psychology Press
SKU: 9780805827330
Price: 4471.00 INR
Availability: InStock

by Warren K. Bickel, Rudy E. Vuchinich

Psychology Press

₹4,471

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From the publisher

Behavioral economics is a rapidly developing area of psychological science that has synergistically merged microeconomic concepts with behavioral research methods. A driving force behind the growth of behavioral economics has been its recent application to behaviors that significantly affect health.

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