Exemplification in Communication

Name: Exemplification in Communication: the influence of Case Reports on the Perception of Issues
Brand: Routledge
SKU: 9780805828108
Price: 4888.00 INR
Availability: InStock

the influence of Case Reports on the Perception of Issues

by Dolf Zillmann, Hans-Bernd Brosius

Routledge

₹4,888

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From the publisher

This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction and quasi-fiction is also considered.

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