Soap, Sex, and Cigarettes
Juliann Sivulka
₹32,722
The Media Handbook
A Complete Guide to Advertising Media Selection
by Helen Katz
Routledge · 2007 · Hardcover
₹6,277
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About this book
The work was first published in 1995.
Its main subjects are Marketing channels, Advertising media planning, Mass media and business and Mass media.
Book details
- ISBN-13
- 9780805842678
- ISBN-10
- 0805842675
- Author
- Helen Katz
- Publisher
- Routledge
- Published
- 2007
- First published
- 1995
- Edition
- 2
- Binding
- Hardcover
- Pages
- 208
- Language
- English
- Condition
- New
- Subject
- Advertising
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