Resistance and Persuasion
Eric S. Knowles, Jay A. Linn
₹5,091
Resistance and Persuasion
by Eric S. Knowles, Jay A. Linn
₹4,856
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From the publisher
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780805844870
- ISBN-10
- 0805844872
- Authors
- Eric S. Knowles, Jay A. Linn
- Publisher
- Psychology Press
- Condition
- New
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