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Cover of Advertising to Children on TV

Advertising to Children on TV

Content, Impact, and Regulation

by Barrie Gunter, Caroline Oates, Mark Blades

Routledge

₹5,471

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From the publisher

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

Description supplied by the publisher.

Book details

ISBN-13
9780805844887
ISBN-10
0805844880
Authors
Barrie Gunter, Caroline Oates, Mark Blades
Publisher
Routledge
Condition
New
See all