Online Consumer Psychology

Name: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Brand: Psychology Press
SKU: 9780805851557
Price: 4233.00 INR
Availability: InStock

Understanding and Influencing Consumer Behavior in the Virtual World

by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Psychology Press

₹4,233

Free delivery. Nothing extra to pay at checkout.

New copy. Each book is ordered new from our distributor, Atlantic Books, after you place your order.
Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

From the publisher

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

Description supplied by the publisher.