
Tricks and Magic
James Webster
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Theory and Practice
by James Webster, Lawrence W. Lichty, Patricia F. Phalen
Routledge · 2005 · Hardcover
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Ratings Analysis: Theory and Practice by James Webster, Lawrence W. Lichty & others is a 338-page hardcover edition published by Routledge in 2005. The book is part of the LEA's communication series series.
Its main subjects are Rating, Methodology, Radio programs and Television viewers.