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Cover of Ratings Analysis

Ratings Analysis

Theory and Practice

by James Webster, Lawrence W. Lichty, Patricia F. Phalen

Routledge · 2005 · Hardcover

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About this book

Ratings Analysis: Theory and Practice by James Webster, Lawrence W. Lichty & others is a 338-page hardcover edition published by Routledge in 2005. The book is part of the LEA's communication series series.

Its main subjects are Rating, Methodology, Radio programs and Television viewers.

Book details

ISBN-13
9780805854091
ISBN-10
0805854096
Authors
James Webster, Lawrence W. Lichty, Patricia F. Phalen
Publisher
Routledge
Published
2005
Series
LEA's communication series
Edition
3
Binding
Hardcover
Pages
338
Language
English
Condition
New
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