Chip War
Chris Miller
₹3,743
Deception in the Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-protection
by David M. Boush, Marian Friestad, Peter Wright
Routledge Academic · 2009
₹5,173
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About this book
Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-protection by David M.
The book deals with Marketing, Deceptive advertising, Consumer protection and Persuasion (Psychology).
Book details
- ISBN-13
- 9780805860870
- ISBN-10
- 0805860878
- Authors
- David M. Boush, Marian Friestad, Peter Wright
- Publisher
- Routledge Academic
- Published
- 2009
- Edition
- 1
- Pages
- 241
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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