Visual Marketing

Name: Visual Marketing: From Attention To Action
Brand: Psychology Press
SKU: 9780805862928
Price: 4003.00 INR
Availability: InStock

From Attention To Action

by Michel Wedel, Rik Pieters

Psychology Press

₹4,003

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From the publisher

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice.

Description supplied by the publisher.