
The Color of Modernity
Barbara Weinstein
₹14,761

Industrialists and the Remaking of the Working Class in Sao Paulo
University of North Carolina Press · 1997 · Paperback
A study of the industrialists who shaped social policy in São Paulo between 1920 and 1964, through the vocational and welfare programmes of SENAI and SESI.
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This is described as the first large-scale examination of how industrialists shaped social policy in Latin America. Barbara Weinstein looks at the wide range of programmes a new generation of Brazilian industrialists ran to shape the nation’s labour force.
Her focus is the vision these industrialists held of an orderly, tiered and productive society, which they wanted to impose on the country. Two national agencies founded in the 1940s, SENAI and SESI, are examined in detail; they provided vocational training and social welfare.
Published by University of North Carolina Press. ISBN-13: 9780807846025.