Advertising and Consumption Book
Everardo Rocha
₹2,679
Measuring up
How Advertising Affects Self-Image
by Dawn Heinecken, Vickie Rutledge Shields
University of Pennsylvania Press · 2001 · Hardcover
₹2,945
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About this book
Measuring up: How Advertising Affects Self-Image is written by Dawn Heinecken & Vickie Rutledge Shields. This hardcover edition from University of Pennsylvania Press (2001) has 224 pages.
The book deals with Gender identity in mass media, Semiotics, Advertising and Business & Economics.
Book details
- ISBN-13
- 9780812236316
- ISBN-10
- 0812236319
- Authors
- Dawn Heinecken, Vickie Rutledge Shields
- Publisher
- University of Pennsylvania Press
- Published
- 2001
- Binding
- Hardcover
- Pages
- 224
- Language
- English
- Condition
- New
- Subject
- Advertising
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