Anime's Media Mix

Name: Anime's Media Mix: Franchising Toys and Characters in Japan
Brand: University of Minnesota Press
SKU: 9780816675500
Price: 2990.00 INR
Availability: InStock

Franchising Toys and Characters in Japan

by Marc Steinberg

University of Minnesota Press

₹2,990

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From the publisher

In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West.

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