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Cover of Selling Mrs. Consumer

Selling Mrs. Consumer

Christine Frederick & the Rise of Household Efficiency

by Janice Williams Rutherford

University of Georgia Press

₹3,649

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From the publisher

This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it.

Description supplied by the publisher.

Book details

ISBN-13
9780820324807
ISBN-10
0820324809
Author
Janice Williams Rutherford
Condition
New
See all