Swift Viewing

Name: Swift Viewing: The Popular Life of Subliminal Influence
Brand: Duke University Press
SKU: 9780822349198
Price: 3437.00 INR
Availability: InStock

The Popular Life of Subliminal Influence

by Charles R. Acland

Duke University Press

₹3,437

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From the publisher

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter.

Description supplied by the publisher.