Pink Globalization

Name: Pink Globalization: Hello Kitty's Trek across the Pacific
Brand: Duke University Press
SKU: 9780822353515
Price: 4538.00 INR
Availability: InStock

Hello Kitty's Trek across the Pacific

by Christine R. Yano

Duke University Press

₹4,538

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From the publisher

In Pink Globalization , Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world.

Description supplied by the publisher.