Media Management in the Age of Giants

Name: Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
Brand: Unm Press
SKU: 9780826351630
Price: 5242.00 INR
Availability: InStock

Business Dynamics of Journalism, Second Edition

by Dennis F. Herrick

Unm Press

₹5,242

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From the publisher

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events.

Description supplied by the publisher.