Marketing Today's Academic Library

Name: Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
Brand: American Library Association
SKU: 9780838909843
Price: 5322.00 INR
Availability: InStock

A Bold New Approach to Communicating with Students

by Brian Mathews

American Library Association

₹5,322

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From the publisher

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Description supplied by the publisher.