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Using Dynamic Modeling for Effective Brand Planning
by Corey Peck, Mark Paich, Jason J. Valant
CRC Press · 2004 · Hardcover
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Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning is written by Corey Peck, Mark Paich & others. This hardcover edition from CRC Press (2004) has 328 pages.
Its main subjects are Drugs, Marketing, Brand name products and Mathematical models.