
Fostering Sustainable Behavior
Doug McKenzie-Mohr
₹1,740

an Introduction to Community-Based Social Marketing
by Doug McKenzie-Mohr, William Smith
New Society Publishers · 1999 · Paperback
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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr & William Smith is a 160-page paperback edition published by New Society Publishers in 1999.
The book deals with Environmental responsibility, Citizen participation, Marketing and Sociology.
About the author: William Smith (1813–1893).