Rumors

Name: Rumors: Uses, Interpretation and Necessity
Brand: Routledge
SKU: 9780887383250
Price: 4108.00 INR
Availability: InStock

Uses, Interpretation and Necessity

by Jean-Noel Kapferer

Routledge

₹4,108

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From the publisher

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon?

Description supplied by the publisher.