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Cover of Digital Advertising

Digital Advertising

Past, Present, and Future

by Daniele Fiandaca, Patrick Burgoyne

Creative Social

₹998

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From the publisher

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like?

Description supplied by the publisher.

Book details

ISBN-13
9780956608307
ISBN-10
0956608302
Authors
Daniele Fiandaca, Patrick Burgoyne
Condition
New

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