
Adaptation, Intermediality and the British Celebrity Biopic
Márta Minier, Maddalena Pennacchia
₹5,436

by Márta Minier, Maria Elisa Montironi, Cristina Paravano
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Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century.
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