Configuring the Field of Character and Entertainment Licensing

Name: Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management
Brand: Routledge
SKU: 9781032341941
Price: 8971.00 INR
Availability: InStock

The Licensing Expo and Other Sites of IP Management

by Avi Santo

Routledge · 2022

₹8,971

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About this book

Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management is written by Avi Santo. This edition is published by Routledge (2022).

The book deals with License agreements, Character merchandising, Branding (Marketing) and Mass media.