Sports Sponsorship and Branding

Name: Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
Brand: Routledge
SKU: 9781032603919
Price: 3643.00 INR
Availability: InStock

Global Perspectives and Emerging Trends

by Ho Keat Leng, James J. Zhang

Routledge

₹3,643

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From the publisher

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Description supplied by the publisher.