Strategic Communication

Name: Strategic Communication: An Introduction to Theory and Global Practice
Brand: Routledge
SKU: 9781041002000
Price: 4782.00 INR
Availability: InStock

An Introduction to Theory and Global Practice

by Jesper Falkheimer, Mats Heide

Routledge

₹4,782

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From the publisher

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

Description supplied by the publisher.