Hacking the Electorate

Name: Hacking the Electorate: How Campaigns Perceive Voters
Brand: Cambridge University Press
SKU: 9781107102897
Price: 4353.00 INR
Availability: InStock

How Campaigns Perceive Voters

by Eitan D. Hersh

Cambridge University Press

₹4,353

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From the publisher

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records.

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