Language, Space and Cultural Play

Name: Language, Space and Cultural Play: Theorising Affect in the Semiotic Landscape
Brand: Cambridge University Press
SKU: 9781108472203
Price: 5129.00 INR
Availability: InStock

Theorising Affect in the Semiotic Landscape

by Lionel Wee, Robbie B. H. Goh

Cambridge University Press

₹5,129

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From the publisher

This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings.

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