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Cover of Managing the New Customer Relationship

Managing the New Customer Relationship

Strategies to Engage the Social Customer and Build Lasting Value

by Ian Gordon

John Wiley & Sons Inc · 2013

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About this book

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value is written by Ian Gordon. This edition from John Wiley & Sons Inc (2013) has 352 pages.

The book deals with Social media, Management, Relationship marketing and Customer relations.

Book details

ISBN-13
9781118092217
ISBN-10
111809221X
Author
Ian Gordon
Published
2013
Edition
1
Pages
352
Language
English
Condition
New
See all