The SAGE Handbook of Advertising
Gerard J. Tellis, Tim Ambler
₹4,590
Unrelenting Innovation
How to Create a Culture for Market Dominance
Jossey-Bass · 2012
₹1,453
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About this book
Unrelenting Innovation: How to Create a Culture for Market Dominance is written by Gerard J. Tellis. This edition from Jossey-Bass (2012) has 352 pages.
Its main subjects are Diffusion of innovations, New products, Creative ability in business and Technological innovations.
About the author: Gerard J. Tellis (born 1950).
Book details
- ISBN-13
- 9781118352403
- ISBN-10
- 1118352408
- Author
- Gerard J. Tellis
- Publisher
- Jossey-Bass
- Author dates
- Gerard J. Tellis (born 1950)
- Published
- 2012
- Edition
- 1
- Pages
- 352
- Language
- English
- Condition
- New
- Subject
- New products
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