Three Threats to Brand Relevance
David A. Aaker
₹2,628
Strategic Market Management
John Wiley & Sons Inc · 2013
₹2,451
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About this book
Published by John Wiley & Sons Inc in 2013, Strategic Market Management by David A. Aaker runs to 326 pages.
Its main subjects are Marketing, Management, Strategic planning and Business & economics.
Book details
- ISBN-13
- 9781118582862
- ISBN-10
- 1118582861
- Author
- David A. Aaker
- Publisher
- John Wiley & Sons Inc
- Published
- 2013
- Edition
- 10
- Pages
- 326
- Language
- English
- Condition
- New
- Subject
- Strategic planning
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