
Beyond Beta
Samuel Kotz
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Power Tools for People Who Find Themselves in Marketing Roles
by Mary Abbazia, Tom Spitale
John Wiley & Sons Inc · 2014
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The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles is written by Mary Abbazia & Tom Spitale. This edition from John Wiley & Sons Inc (2014) has 218 pages.
Its main subjects are Marketing, Strategic planning, Industrial Management and Management.