
Roi in Marketing
Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips
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Knowing, Proving, and Showing the Value of Innovation and Creativity
Wiley-Scrivener · 2017
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Published by Wiley-Scrivener in 2017, The Value of Innovation: Knowing, Proving, and Showing the Value of Innovation and Creativity by Jack J. Phillips runs to 359 pages.
The book deals with Technological innovations, Management, Organizational change and Creative ability in business.
About the author: Jack J. Phillips (born 1945).