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Product Innovation Toolbox

A Field Guide to Consumer Understanding and Research

by Beckley

Wiley · 2023

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About this book

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research is written by Beckley. This edition from Wiley (2023) has 560 pages.

Book details

ISBN-13
9781119712848
ISBN-10
111971284X
Author
Beckley
Publisher
Wiley
Published
2023
Edition
2
Pages
560
Language
English
Condition
New

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