Advertising in the Aging Society

Name: Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Brand: Taylor and Francis
SKU: 9781137586605
Price: 4672.00 INR
Availability: InStock

Understanding Representations, Practitioners, and Consumers in Japan

by Michael Prieler Florian Kohlbacher

Taylor and Francis · 2018

₹4,672

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About this book

Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan by Michael Prieler Florian Kohlbacher is a 240-page book published by Taylor and Francis in 2018.

Topics covered include Advertising, Consumer behavior, Older consumers and Population aging.