
Branding Post-Communist Nations
Nadia Kaneva
₹10,008

by Nadia Kaneva
Routledge · 2017
Essays on how popular media shape ideas of femininity across post-socialist societies, from women as producers and consumers to the female body and activism. Suits media and gender studies readers.
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Roughly a quarter century after the Berlin Wall came down, this essay collection looks at how popular media reshape notions of womanhood across post-socialist countries. Contributors ask how women take part in media, both as makers and as audiences, and how they appear on screen and in print.
Further questions cover the effects of turning femininity into a product, the female body as a contested site for gender identities, and ways of making sense of women's activism. The authors argue that feminism should be rethought as a project that takes many shapes, both in politics and in theory, and they connect post-socialist research to the global paths feminism is following.
It began life as a themed issue of the journal Feminist Media Studies, and it suits students and researchers in media, gender and European studies. Edition note: first edition, published by Routledge in 2017, 168 pages, ISBN-13: 9781138099166.