
Handbook of Brand Relationships
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by Ulrich Ermann, Klaus-Jürgen Hermanik
Routledge · 2017
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Branding the Nation, the Place, the Product is written by Ulrich Ermann & Klaus-Jürgen Hermanik. This edition is published by Routledge (2017).
Topics covered include Branding (Marketing), Place marketing, Stratégie de marque and Branding.