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Cover of Electronic Word of Mouth as a Promotional Technique

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

by Shu-Chuan Chu, Juran Kim, Taylor, Charles R.

Routledge · 2018

₹14,351

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About this book

Topics covered include Internet marketing and Advertising.

Book details

ISBN-13
9781138360907
ISBN-10
1138360902
Authors
Shu-Chuan Chu, Juran Kim, Taylor, Charles R.
Publisher
Routledge
Published
2018
Edition
1
Language
English
Condition
New
Subject
Internet marketing

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