Translating Promotional And Advertising Texts

Name: Translating Promotional And Advertising Texts
Brand: Routledge
SKU: 9781138566040
Price: 4980.00 INR
Availability: InStock

by Ira Torresi

Routledge

₹4,980

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From the publisher

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting.

Description supplied by the publisher.