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Cover of Hispanic Marketing

Hispanic Marketing

The Power of the New Latino Consumer

by Betty Ann Korzenny, Sindy Chapa, Felipe Korzenny

Taylor and Francis · 2016

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About this book

The book deals with Consumer behavior, Hispanic American consumers, Target marketing and Marketing. Places discussed include United States.

Book details

ISBN-13
9781315688824
ISBN-10
1315688824
Authors
Betty Ann Korzenny, Sindy Chapa, Felipe Korzenny
Publisher
Taylor and Francis
Published
2016
Pages
240
Language
English
Condition
New
Subject
Science, Tech & Medical

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