Brand Breakout

Name: Brand Breakout: How Emerging Market Brands Will Go Global
Brand: Palgrave Macmillan
SKU: 9781349446742
Price: 3264.00 INR
Availability: InStock

How Emerging Market Brands Will Go Global

by Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Palgrave Macmillan · 2016 · Paperback

₹3,264

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About this book

Published by Palgrave Macmillan in 2016, Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar & Jan-Benedict E.M Steenkamp runs to 256 pages in paperback.

Topics covered include Marketing.