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Cover of Globalization, Culture, and Branding

Globalization, Culture, and Branding

How to Leverage Cultural Equity for Building Iconic Brands in the Era

by C. Torelli

Palgrave Macmillan · 2015 · Paperback

₹11,551

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About this book

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era is written by C. Torelli.

Topics covered include Marketing, Brand name products, Consumers and Consumer behavior.

Book details

ISBN-13
9781349462186
ISBN-10
1349462187
Author
C. Torelli
Publisher
Palgrave Macmillan
Published
2015
Edition
1st ed. 2013
Binding
Paperback
Pages
181
Language
English
Condition
New
Subject
Strategy for Business

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