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Cover of Why Marketing to Women Doesn't Work

Why Marketing to Women Doesn't Work

Using Market Segmentation to Understand Consumer Needs

by J. Darroch

Palgrave Macmillan · 2014 · Paperback

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About this book

Published by Palgrave Macmillan in 2014, Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by J.

Its main subjects are Marketing, Women consumers, Market segmentation and Psychological aspects.

Book details

ISBN-13
9781349471034
ISBN-10
1349471038
Author
J. Darroch
Publisher
Palgrave Macmillan
Published
2014
Edition
1st ed. 2014
Binding
Paperback
Pages
231
Language
English
Condition
New
Subject
Business, Finance & Economics

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