Brand Choice

Name: Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking
Brand: Palgrave Macmillan
SKU: 9781349523573
Price: 7747.00 INR
Availability: InStock

Revealing Customers' Unconscious-Automatic and Strategic Thinking

by Randolph J. Trappey, A. Woodside

Palgrave Macmillan · 2004 · Paperback

₹7,747

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About this book

Published by Palgrave Macmillan in 2004, Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking by Randolph J. Trappey & A. Woodside runs to 258 pages in paperback.