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Cover of Celebrity Fans and Their Consumer Behaviour

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

by Markus Wohlfeil

Manohar Publishers & Distributors · 2017

₹2,676

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About this book

Topics covered include Consumer behavior, Fans (persons), Celebrities and Marketing.

Book details

ISBN-13
9781351173483
ISBN-10
1351173480
Author
Markus Wohlfeil
Publisher
Manohar Publishers & Distributors
Published
2017
Pages
240
Language
English
Condition
New
Subject
Self-Help, Family & Wellbeing

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