
The Handbook of Market Research for Life Science Companies
Jean-Francois Denault
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Formulating the Roadmap You Need to Navigate the Market
Productivity Press · 2018
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The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market is written by Jean-Francois Denault. This edition is published by Productivity Press (2018).
The book deals with Industrial marketing, Life sciences, Biotechnology industries and Marketing.