Using Semiotics in Marketing

Name: Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Brand: Kogan Page
SKU: 9781398607668
Price: 4264.00 INR
Availability: InStock

How to Achieve Consumer Insight for Brand Growth and Profits

by Rachel Lawes

Kogan Page

₹4,264

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From the publisher

Semiotics is the new superpower for marketers. This new edition sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands and reposition or rejuvenate established ones.

Description supplied by the publisher.