Words That Work

Name: Words That Work: It's Not What You Say, It's What People Hear
Brand: Hachette
SKU: 9781401309299
Price: 998.00 INR
Availability: InStock

It's Not What You Say, It's What People Hear

by Frank I. Luntz

Hachette

₹998

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From the publisher

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.

Description supplied by the publisher.