
Developing Strategies for International Business
L. Pearson, J. Gillon
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The WRAP Process
by L. Pearson, J. Gillon
Palgrave Macmillan · 2004 · Hardcover
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Developing Strategies for International Business: The WRAP Process is written by L. Pearson & J. Gillon. This hardcover edition from Palgrave Macmillan (2004) has 180 pages.
Its main subjects are Internationales Marketing, Strategisches Management, Multinationales Unternehmen and Business.