Competitive Advantage Strategy in Cultural Heritage Management

Name: Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece
Brand: British Archaeological Reports Oxford Ltd
SKU: 9781407305233
Price: 4818.00 INR
Availability: InStock

A case-study of the Mani area in the southern Peloponnese, Greece

by Konstantina Liwieratos

British Archaeological Reports Oxford Ltd

₹4,818

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From the publisher

This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public.

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